Rename hundreds of images in minutes.
What the Lab does
Creates descriptive, SEO-friendly filenames that help search engines, image search, and AI-powered discovery better understand your work.
No spreadsheets.
No repetitive typing.
No hours spent renaming files one by one
Upload your images and let the Lab:
Generate descriptive filenames
Incorporate locations and keywords
Maintain consistency across large image sets
Export images with new filenames ready for your website
The difference between the two names is meaningful.
Name provides no context.
IMG_2356.jpg
Name describes the image.
blond-girl-on-beach-lifestyle-photographer.jpg
Why do filenames matter?
Search is changing.
Search engines and AI tools rely on signals to understand the content of an image. While filenames aren't the only factor, they help provide context about what's in the image and how it relates to the page where it appears.
Free!
Your Filename Lab is currently free to use.
Try it with your next portfolio, website update, or image archive.
Already building a portfolio?
Your Filename Lab is part of the same ecosystem as Your Portfolio Lab.
After you've curated your portfolio, Your Filename Lab can help prepare those images for your website and search visibility.